The Urban Sector Planning and Management Services Unit Pvt. Ltd. (The Urban Unit) is a knowledge based organization striving to inculcate the sense of proportions among key stakeholders to manage rapid urbanization and improve the standard of living of the people of Pakistan. It has been able to change and redefine the narrative of development in the country; from dogmatic adherence of rural development models towards harnessing the benefits of agglomeration, industrialization and creation of 'system of cities' for accelerated economic growth. The highly qualified and professional staff of the Company is working towards realizing the gains of urbanization in the province of the Punjab as well as Pakistan; developing and implementing the products, models and solutions, for sustainable, inclusive and prosperous cities.